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SMS stands for short message service and is also called texting or text messaging. SMS messages or ‘texts’ are usually sent from one mobile phone to another, but can also be sent from a business to customers’ mobile phones.

More and more businesses are using SMS marketing, either in conjunction with their other marketing efforts, or as a stand-alone channel.

And since it’s proven to be one of the strongest forms of marketing today, you might want to consider adding it to your marketing arsenal. Here’s why:

1: SMS is Proven to Work

Text message marketing is phenomenally effective, with 8 times the engagement rate of email marketing.

8 times the engagement! Text messages have an almost 100% open rate, and most people read them within a few minutes of receiving them.

And text marketing has a higher conversion rate than most other marketing channels, making it proven and powerful at moving the sales process forward.

2: Text Messaging is Popular

Today, text messaging is one of the most common forms of communication, especially among Millennials. Over 90 percent of American adults have a cell phone, and 81% use it to text. These numbers are even higher for younger generations.

In the UK, over 93 percent of adults own a mobile phone, and send over 117 texts per month on average.

3: Customers Like It

In one study, approximately 70 percent of customers say they want businesses to communicate with them through text messaging.

And since commercial texting is an opt-in service, everyone you are texting has signed up to receive your messages, making them receptive to your SMSoffers.

4: SMSis Convenient

One of the best features of SMSis just how convenient it is. Most people are carrying their cell phones with them nearly all of the time. If they choose to opt into your campaign after they see your ad, they simply need to text in a keyword and it’s done.

This makes for high open rates, high engagement rates and an extremely convenient way for customers to redeem your offer without having to remember to bring along a coupon or print something out.

5: Plenty of Untapped Potential

While it’s becoming more popular, SMSis still virtually untapped compared to other marketing mediums.

This means there’s not as much spam, and customers aren’t overwhelmed by too many messages. At least, not yet.

In this regard, SMSis a better choice than email marketing. And it also helps you to stand out from your competition, too.

6: SMSis Affordable and Easy to Use

Most text message services are quite inexpensive, with monthly plans available if you’re sending a high volume of texts.

Even the messages themselves don’t cost much money to create. They are text based, so there are no expensive graphics — and they are digital, so there is no paper or printing cost. And what two products – for example, a balloon and a cloth sack – can you combine into a new product?

It’s also easy to get started. You simply need to create a list of your subscribers. Then, you can send out scheduled messages to your entire list, specific groups, or individuals.

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